Invista Stainmaster Carpet
May 8th, 2010 | by admin |Then came the phone calls from consumers. In 1988, we began getting calls from consumers complaining that their 2 year old carpet was dirty and they wanted it replaced. For the next two years, the carpet industry continually told consumers that Stainmaster carpet did not prevent carpeting from getting dirty, it simply resisted stains better than anything else. This event coincided with the “invention” of carpet cleaning, or so it seems. Even today, if you want “white” carpet, know this – It will show soil. Without the invention of Stainmaster carpeting, the carpet Industry would not have matured so quickly. While it is an excellent breakthrough technology, it is not bullet-proof.
In May 2004, DuPont spun off their fiber division to Coke Industries. Along with this divestiture went the Stainmaster carpet brand name. Invista, a Coke Industries subsidiary, now owns the Stainmaster brand name. Really not much has changed to the Invista Stainmaster Carpet brand name, except the old peas and carrots phrase of “DuPont Stainmaster” is no longer valid. DuPont Stainmaster is one of the most of the most recognizable consumer brand names in the world. During the late 1980’s the name Dupont Stainmaster became synonymous with Stain resistant carpet. Consumers would show up in carpet showrooms asking for “DuPont Stainmaster” even if they were buying a “wear-dated” or “stain release” product. The name Stainmaster carpet will now be sufficient.
Every Stainmaster carpet product still receives the same stain resistant treatment and a Teflon coating. While the Teflon name has been licensed to Invista, the technology is still owned by DuPont.